Ahrefs vs Moz: SEO Tools Comparison (2026)
Both Ahrefs and Moz offer comprehensive SEO tools and user-friendly interfaces. Ahrefs provides a free tier, while Moz does not. Ahrefs includes an API and custom prompts, whereas Moz offers AI-driven insights, AI Overviews by Keyword, AI Visibility Dashboard, tracked prompts, tracked AI models, weekly prompt tracking, AI prompt suggestions, AI content briefs, and pages crawled per month. Ahrefs has a higher cost for additional users and does not offer a free trial period or discounts. Moz has a higher starting price, a limited trial period, and does not offer student discounts. Some Moz features are exclusive to higher-tier plans.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask seo tools questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Site Explorer
- ✓Keywords Explorer
- ✓Rank Tracker
- ✓Site Audit
- ✓API access
- ✓Custom prompts
- ✓Competitive Analysis
- ✓Social Media Manager
- ✓AI Overviews by Keyword
- ✓AI Visibility Dashboard
- ✓Tracked Prompts
- ✓Tracked AI Models
- ✓Weekly Prompt Tracking
- ✓AI Prompt Suggestions
- ✓AI Content Briefs
- ✓Pages Crawled per Mo
When to choose Ahrefs
Ahrefs is for users who prioritize comprehensive SEO tools with robust historical data and a strong web crawler, and who may benefit from API access and custom prompts. It is suitable for those who do not require a free trial period and are aware of the higher cost for additional users.
When to choose Moz
Moz is for users who prioritize AI-driven SEO insights, including AI Overviews by Keyword, AI Visibility Dashboard, tracked prompts, tracked AI models, weekly prompt tracking, AI prompt suggestions, AI content briefs, and pages crawled monthly. It is suitable for those who are comfortable with a higher starting price and a limited trial period, and who may be interested in features that require higher-tier plans without student discounts.