The Farmer's Dog vs Smalls: Pet Food Comparison (2026)
An independent side-by-side comparison of The Farmer's Dog and Smalls for pet food buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask pet food questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
The Farmer's Dog leads overall — 37% cited vs Smalls 10% across 60 probes.
ChatGPT
The Farmer's DogLeads
4 / 6 probes
67%
ExcellentSmalls
1 / 6 probes
17%
AveragePerplexity
The Farmer's DogLeads
1 / 6 probes
17%
AverageSmalls
0 / 6 probes
0%
InvisibleGemini
The Farmer's DogLeads
1 / 6 probes
17%
AverageSmalls
0 / 6 probes
0%
InvisibleClaude
The Farmer's DogLeads
4 / 6 probes
67%
ExcellentSmalls
2 / 6 probes
33%
GoodCopilot
The Farmer's DogLeads
1 / 6 probes
17%
AverageSmalls
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
The Farmer's Dog
- ✓Real food made for dogs
- ✓Vet developed nutrition
- ✓Personalized meal plans
- ✓Nationwide shipping
Smalls
- ✓Gently cooked food for cats
- ✓High-protein, no fillers
- ✓Sampler option available
- ✓100% Money-back guarantee
When to choose The Farmer's Dog
Choose The Farmer's Dog if your team prioritizes its strengths over Smalls's. Full guidance populates as The Farmer's Dog's feature data is indexed.
When to choose Smalls
Choose Smalls if your team prioritizes its strengths over The Farmer's Dog's. Full guidance populates as Smalls's feature data is indexed.