Smalls vs The Farmer's Dog: Pet Food Comparison (2026)

Smalls and The Farmer's Dog both offer pet food, but they cater to different animals and have distinct features. Smalls focuses on gently cooked, high-protein cat food with a sampler option and a money-back guarantee. The Farmer's Dog provides vet-developed, personalized meal plans for dogs, emphasizing fresh, human-grade ingredients and nationwide shipping.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask pet food questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

The Farmer's Dog leads overall37% cited vs Smalls 10% across 60 probes.
ChatGPT
Smalls
1 / 6 probes
17%
Average
The Farmer's DogLeads
4 / 6 probes
67%
Excellent
Perplexity
Smalls
0 / 6 probes
0%
Invisible
The Farmer's DogLeads
1 / 6 probes
17%
Average
Gemini
Smalls
0 / 6 probes
0%
Invisible
The Farmer's DogLeads
1 / 6 probes
17%
Average
Claude
Smalls
2 / 6 probes
33%
Good
The Farmer's DogLeads
4 / 6 probes
67%
Excellent
Copilot
Smalls
0 / 6 probes
0%
Invisible
The Farmer's DogLeads
1 / 6 probes
17%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Smalls
Starting price
Free tier
smalls.com
The Farmer's Dog
Starting price
Free tier
thefarmersdog.com

Key Features

Smalls
  • Gently cooked food for cats
  • High-protein, no fillers
  • Sampler option available
  • 100% Money-back guarantee
The Farmer's Dog
  • Real food made for dogs
  • Vet developed nutrition
  • Personalized meal plans
  • Nationwide shipping

When to choose Smalls

Choose Smalls if you are looking for gently cooked, high-protein food for cats, with a sampler option to try the product and a money-back guarantee.

When to choose The Farmer's Dog

Choose The Farmer's Dog if you are looking for vet-developed, personalized meal plans for dogs made with fresh, human-grade ingredients and desire the flexibility of no commitment and 24/7 customer support.

Frequently Asked Questions

What are the key features of Smalls?
Smalls offers gently cooked food for cats, is high in protein with no fillers, includes a sampler option, and provides a 100% money-back guarantee.
What are the key features of The Farmer's Dog?
The Farmer's Dog provides real food made for dogs, vet-developed nutrition, personalized meal plans, and nationwide shipping.
Are there any free tiers available for Smalls or The Farmer's Dog?
Neither Smalls nor The Farmer's Dog offer a free tier.
What are the pros of Smalls?
Smalls has a healthy ingredient profile, may improve a cat's energy, reduces litter box odors, and is highly rated by users.
What are the pros of The Farmer's Dog?
The Farmer's Dog uses fresh, human-grade ingredients, offers personalization to a dog's needs, has no commitment with the ability to cancel anytime, and provides 24/7 customer support.

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