ADP vs Gusto: Payroll Software Comparison (2026)
An independent side-by-side comparison of ADP and Gusto for payroll software buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask payroll software questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Gusto leads overall — 100% cited vs ADP 97% across 60 probes.
ChatGPT
ADP
6 / 6 probes
100%
ExcellentGusto
6 / 6 probes
100%
ExcellentPerplexity
ADP
6 / 6 probes
100%
ExcellentGusto
6 / 6 probes
100%
ExcellentGemini
ADP
6 / 6 probes
100%
ExcellentGusto
6 / 6 probes
100%
ExcellentClaude
ADP
5 / 6 probes
83%
ExcellentGustoLeads
6 / 6 probes
100%
ExcellentCopilot
ADP
6 / 6 probes
100%
ExcellentGusto
6 / 6 probes
100%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
ADP
Feature data is being indexed.
Gusto
- ✓Domestic contractor payments
- ✓4 day pay
- ✓Form 1099 creation and filings
- ✓Single-state payroll
- ✓Unlimited payrolls per month
- ✓Tax filings and payments
- ✓Multi-state payroll
- ✓Dedicated Service Advisor
When to choose ADP
Choose ADP if your team prioritizes its strengths over Gusto's. Full guidance populates as ADP's feature data is indexed.
When to choose Gusto
Choose Gusto if your team prioritizes its strengths over ADP's. Full guidance populates as Gusto's feature data is indexed.