Kit (ConvertKit) vs MailerLite: Email & SMS Marketing Comparison (2026)
Kit (ConvertKit) and MailerLite both offer free tiers and tools for email marketing. Kit (ConvertKit) emphasizes visual automations, landing pages, and direct sales of digital products, while MailerLite highlights unlimited monthly emails, user seats, and custom user permissions.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓1 basic Visual Automation
- ✓Unlimited landing pages & forms
- ✓Unlimited email broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products & subscriptions
- ✓Unlimited Visual Automations
- ✓Unlimited email sequences
- ✓24/7 email & chat support
- ✓Unlimited monthly emails
- ✓Unlimited user seats
- ✓24/7 Live chat & email support
- ✓Custom user permissions
When to choose Kit (ConvertKit)
Choose Kit (ConvertKit) if you prioritize advanced visual automations, selling digital products and subscriptions directly, and need comprehensive email and chat support across all paid plans.
When to choose MailerLite
Choose MailerLite if you need unlimited monthly emails and user seats, custom user permissions, and integrations with e-commerce platforms like Shopify and WooCommerce.