Brevo vs Klaviyo: Email & SMS Marketing Comparison (2026)
Brevo and Klaviyo both offer email and SMS marketing capabilities with a free tier. Brevo provides a higher volume of emails in its free plan and includes an AI content generator, while Klaviyo focuses on a profile-based model with more limited sending allowances and composer credits.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓From 5,000 emails per month
- ✓Email & SMS
- ✓Drag & Drop email editor
- ✓Email templates
- ✓AI content generator
- ✓Advanced segmentation
- ✓Forms
- ✓Basic reporting & analytics
- ✓Up to 250 profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓10,000 Composer credits
- ✓Email support for 60 days
- ✓Built-in reporting
- ✓Basic automation
- ✓Segmentation capabilities
When to choose Brevo
Choose Brevo if your primary need is a higher volume of emails per month on a free plan, or if an AI content generator is a priority. Also consider Brevo for its advanced segmentation features and a drag & drop email editor.
When to choose Klaviyo
Choose Klaviyo if your business has a smaller contact list and you value a profile-based system with a limited number of mobile messages and composer credits. Klaviyo also offers built-in reporting and basic automation.