ActiveCampaign vs Klaviyo: Email & SMS Marketing Comparison (2026)
ActiveCampaign offers more comprehensive marketing automation and CRM integrations, while Klaviyo provides a free tier with basic automation and segmentation capabilities.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
- ✓Up to 250 profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓10,000 Composer credits
- ✓Email support for 60 days
- ✓Built-in reporting
- ✓Basic automation
- ✓Segmentation capabilities
When to choose ActiveCampaign
ActiveCampaign is suitable for users who need extensive marketing automation, CRM, and ecommerce integrations, and are comfortable with a paid plan structure. It offers Active Intelligence, more actions per automation, and a range of standard integrations.
When to choose Klaviyo
Klaviyo is a good choice for users who prefer a free tier to start, offering basic automation, segmentation, and built-in reporting with specific limits on profiles, emails, and mobile messages. It includes email support for 60 days.