ConvertKit vs MailerLite: Email Marketing Comparison (2026)

ConvertKit and MailerLite both offer email marketing functionality with free tiers. ConvertKit provides in-depth automation and selling features, while MailerLite focuses on unlimited sending and customer support.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Tied overall — both at 28% cited across 108 probes.
ChatGPT
ConvertKitLeads
7 / 12 probes
58%
Excellent
MailerLite
5 / 12 probes
42%
Good
Perplexity
ConvertKit
0 / 12 probes
0%
Invisible
MailerLiteLeads
2 / 12 probes
17%
Average
Gemini
ConvertKit
0 / 12 probes
0%
Invisible
MailerLiteLeads
2 / 12 probes
17%
Average
Claude
ConvertKitLeads
8 / 12 probes
67%
Excellent
MailerLite
6 / 12 probes
50%
Excellent
Copilot
ConvertKit
0 / 6 probes
0%
Invisible
MailerLite
0 / 6 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

ConvertKit
Starting price
$0/mo
Free tier
Yes
convertkit.com
MailerLite
Starting price
$12/month
Free tier
Yes
mailerlite.com

Key Features

ConvertKit
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
  • Unlimited Visual Automations
  • Survey subscribers with polls
  • A/B test subject lines
MailerLite
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 Live chat & email support
  • Automatic A/B testing

When to choose ConvertKit

Choose ConvertKit if you require extensive visual automations, the ability to sell digital products and subscriptions directly, and robust audience segmentation. ConvertKit also offers A/B testing for subject lines and allows surveying subscribers with polls.

When to choose MailerLite

Choose MailerLite if unlimited monthly emails and unlimited user seats are priorities, along with 24/7 live chat and email support. MailerLite also provides automatic A/B testing and has a wide range of integrations including Stripe, Shopify, WooCommerce, Claude, and ChatGPT.

Frequently Asked Questions

What are the key differences in features between ConvertKit and MailerLite?
ConvertKit offers 1 basic Visual Automation on its free plan, unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, the ability to sell digital products and subscriptions, unlimited Visual Automations on paid plans, subscriber polls, and A/B testing for subject lines. MailerLite provides unlimited monthly emails, unlimited user seats, 24/7 Live chat & email support, and automatic A/B testing.
Do both ConvertKit and MailerLite offer a free plan?
Yes, both ConvertKit and MailerLite offer a free tier.
What are the starting prices for ConvertKit and MailerLite?
ConvertKit starts at $0/month. MailerLite starts at $12/month for its paid plans.
Which platform offers more integrations?
MailerLite lists over 100 integrations, including Stripe, Shopify, WooCommerce, Claude, and ChatGPT. ConvertKit does not list specific integrations in the provided information.

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