Campaign Monitor vs Klaviyo: Email Marketing Comparison (2026)

Campaign Monitor offers more extensive email features and higher sending limits, while Klaviyo provides a free tier with SMS marketing capabilities and is geared towards smaller businesses.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Klaviyo leads overall44% cited vs Campaign Monitor 19% across 108 probes.
ChatGPT
Campaign Monitor
5 / 12 probes
42%
Good
KlaviyoLeads
12 / 12 probes
100%
Excellent
Perplexity
Campaign MonitorLeads
2 / 12 probes
17%
Average
Klaviyo
1 / 12 probes
8%
Below average
Gemini
Campaign MonitorLeads
2 / 12 probes
17%
Average
Klaviyo
1 / 12 probes
8%
Below average
Claude
Campaign Monitor
0 / 12 probes
0%
Invisible
KlaviyoLeads
10 / 12 probes
83%
Excellent
Copilot
Campaign MonitorLeads
1 / 6 probes
17%
Average
Klaviyo
0 / 6 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Campaign Monitor
Starting price
$1170/month
Free tier
Yes
campaignmonitor.com
Klaviyo
Starting price
$0/month
Free tier
Yes
klaviyo.com

Key Features

Campaign Monitor
  • 5x subscriber emails/month
  • Custom coded templates
  • Advanced email features
  • Unlimited email sends
Klaviyo
  • Up to 250 active profiles
  • 500 emails/month
  • 150 mobile message credits
  • Basic email templates
  • Drag-and-drop email editor
  • Built-in reporting
  • Email support for 60 days
  • Marketing automation

When to choose Campaign Monitor

Choose Campaign Monitor if you require advanced email features, custom coded templates, unlimited email sends, and integrations with platforms like Salesforce and Wordpress. It is suitable for large campaigns and offers multiple user access.

When to choose Klaviyo

Choose Klaviyo if you are a small business looking for a free tier that includes up to 250 active profiles, 500 emails per month, 150 mobile message credits, and SMS marketing. It offers basic email templates and a drag-and-drop editor, with email support for 60 days.

Frequently Asked Questions

What are the key differences in email sending limits?
Campaign Monitor offers 5x subscriber emails/month and unlimited email sends, whereas Klaviyo has a limit of 500 emails/month.
Which platform offers custom template options?
Campaign Monitor offers custom coded templates, while Klaviyo provides basic email templates.
Do both platforms have a free tier?
Yes, both Campaign Monitor and Klaviyo offer a free tier.
What are the integration differences?
Campaign Monitor integrates with Salesforce, WordPress, Google Analytics, and offers API access. Klaviyo does not list specific integrations.
Which platform includes SMS marketing?
Klaviyo includes SMS marketing with 150 mobile message credits, which is not listed as a feature for Campaign Monitor.

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