Brevo vs ConvertKit: Email Marketing Comparison (2026)

Brevo and ConvertKit both offer email marketing platforms with free tiers. Brevo includes an AI content generator and email support. ConvertKit offers unlimited landing pages and forms, product selling, and A/B testing for subject lines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Brevo leads overall46% cited vs ConvertKit 28% across 108 probes.
ChatGPT
BrevoLeads
9 / 12 probes
75%
Excellent
ConvertKit
7 / 12 probes
58%
Excellent
Perplexity
BrevoLeads
2 / 12 probes
17%
Average
ConvertKit
0 / 12 probes
0%
Invisible
Gemini
BrevoLeads
2 / 12 probes
17%
Average
ConvertKit
0 / 12 probes
0%
Invisible
Claude
BrevoLeads
10 / 12 probes
83%
Excellent
ConvertKit
8 / 12 probes
67%
Excellent
Copilot
BrevoLeads
2 / 6 probes
33%
Good
ConvertKit
0 / 6 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Brevo
Starting price
$8.08/month
Free tier
Yes
brevo.com
ConvertKit
Starting price
$0/mo
Free tier
Yes
convertkit.com

Key Features

Brevo
  • 5,000 emails/month
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms for lead capture
  • Basic reporting & analytics
  • Email support
ConvertKit
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
  • Unlimited Visual Automations
  • Survey subscribers with polls
  • A/B test subject lines

When to choose Brevo

Users prioritize an AI content generator and email support within their email marketing platform, and value basic reporting included in the free tier of a platform that starts at $8.08/month for paid features.

When to choose ConvertKit

Users prioritize unlimited landing pages, forms, and email broadcasts, along with the ability to sell digital products and subscriptions directly through the platform. These users may benefit from the audience tagging and segmentation features, and the A/B testing of subject lines offered by ConvertKit, a platform with a $0/month starting price.

Frequently Asked Questions

What is the starting price for Brevo?
Brevo starts at $8.08/month.
Does ConvertKit offer a free tier?
Yes, ConvertKit has a free tier.
What are some key features of Brevo?
Brevo's key features include 5,000 emails/month, a Drag & Drop email editor, email templates, an AI content generator, advanced segmentation, forms for lead capture, basic reporting & analytics, and email support.
What are some key features of ConvertKit?
ConvertKit's key features include 1 basic Visual Automation, unlimited landing pages & forms, unlimited email broadcasts, audience tagging & segmentation, the ability to sell digital products & subscriptions, unlimited Visual Automations, surveying subscribers with polls, and A/B testing subject lines.

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