Nutshell vs HubSpot: CRM Comparison (2026)
An independent side-by-side comparison of Nutshell and HubSpot for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
HubSpot leads overall — 90% cited vs Nutshell 1% across 268 probes.
ChatGPT
Nutshell
0 / 24 probes
0%
InvisibleHubSpotLeads
24 / 24 probes
100%
ExcellentPerplexity
Nutshell
1 / 25 probes
4%
PoorHubSpotLeads
19 / 25 probes
76%
ExcellentGemini
Nutshell
1 / 25 probes
4%
PoorHubSpotLeads
19 / 25 probes
76%
ExcellentClaude
Nutshell
0 / 35 probes
0%
InvisibleHubSpotLeads
35 / 35 probes
100%
ExcellentCopilot
Nutshell
0 / 25 probes
0%
InvisibleHubSpotLeads
23 / 25 probes
92%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Nutshell
- ✓Webchat
- ✓AI Chatbot
- ✓Form builder
- ✓Landing pages
- ✓Email Marketing capabilities
- ✓Attribution reporting
- ✓Unlimited contacts & storage
- ✓AI outcomes
HubSpot
- ✓Email marketing
- ✓Live chat
- ✓Simple marketing automation
- ✓Ad management
- ✓Lead scoring
- ✓CRM segments
When to choose Nutshell
Choose Nutshell if your team prioritizes its strengths over HubSpot's. Full guidance populates as Nutshell's feature data is indexed.
When to choose HubSpot
Choose HubSpot if your team prioritizes its strengths over Nutshell's. Full guidance populates as HubSpot's feature data is indexed.