Copper vs Insightly: CRM Comparison (2026)
Copper is a CRM platform with a starting price of $23/user/month, while Insightly starts at $29/user/month. Both offer a free tier. Copper emphasizes integration with Google Workspace and offers features like AI email template generation and multi-currency support. Insightly provides pre-built business dashboards, an AI Copilot, and custom scoring models.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Flexible pipelines
- ✓Task automation
- ✓Project Management
- ✓Contact enrichment
- ✓Custom reports
- ✓AI email template generator
- ✓Workflow automation
- ✓Multi-currency
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
When to choose Copper
Copper is suitable for users who prioritize deep integration with Google Workspace and features like AI-powered email templates and multi-currency support. It is also a good choice for those who need flexible pipelines, task automation, and contact enrichment. However, users should be aware of potentially higher pricing and seat minimums for some features, as well as limited customization for dashboards.
When to choose Insightly
Insightly is a strong option for businesses seeking features such as pre-built business dashboards, an AI Copilot, and custom scoring models. It also offers unlimited role-based permissions, which can be beneficial for larger teams with specific access control needs. However, users should note that the free tier is only a trial, and higher pricing tiers can become expensive. It may also be complex for advanced users and offers limited personalization options.