Pendo vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Pendo and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Pendo leads overall — 39% cited vs Fathom 7% across 108 probes.
ChatGPT
PendoLeads
5 / 12 probes
42%
GoodFathom
2 / 12 probes
17%
AveragePerplexity
PendoLeads
4 / 12 probes
33%
GoodFathom
0 / 12 probes
0%
InvisibleGemini
PendoLeads
4 / 12 probes
33%
GoodFathom
0 / 12 probes
0%
InvisibleClaude
PendoLeads
6 / 12 probes
50%
ExcellentFathom
2 / 12 probes
17%
AverageCopilot
PendoLeads
2 / 6 probes
33%
GoodFathom
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Pendo
- ✓Product Analytics
- ✓In-app Guides
- ✓Net Promoter Score (NPS)
- ✓Session Replay
- ✓Sentiment Surveys
- ✓Orchestrate
- ✓Data Sync
- ✓Security
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Pendo
Choose Pendo if your team prioritizes its strengths over Fathom's. Full guidance populates as Pendo's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Pendo's. Full guidance populates as Fathom's feature data is indexed.