FullStory vs Amplitude: Analytics Comparison (2026)
An independent side-by-side comparison of FullStory and Amplitude for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
FullStory
Tracking…
No data yet
Amplitude
127 / 133 probes
95%
ExcellentPerplexity
FullStory
Tracking…
No data yet
Amplitude
95 / 132 probes
72%
ExcellentGemini
FullStory
Tracking…
No data yet
Amplitude
83 / 132 probes
63%
ExcellentClaude
FullStory
Tracking…
No data yet
Amplitude
124 / 133 probes
93%
ExcellentCopilot
FullStory
Tracking…
No data yet
Amplitude
464 / 470 probes
99%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
Amplitude
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Amplitude's. Full guidance populates as FullStory's feature data is indexed.
When to choose Amplitude
Choose Amplitude if your team prioritizes its strengths over FullStory's. Full guidance populates as Amplitude's feature data is indexed.