FullStory vs Amplitude: Analytics Comparison (2026)
An independent side-by-side comparison of FullStory and Amplitude for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Amplitude leads overall — 56% cited vs FullStory 41% across 108 probes.
ChatGPT
FullStory
6 / 12 probes
50%
ExcellentAmplitudeLeads
12 / 12 probes
100%
ExcellentPerplexity
FullStoryLeads
4 / 12 probes
33%
GoodAmplitude
3 / 12 probes
25%
AverageGemini
FullStoryLeads
4 / 12 probes
33%
GoodAmplitude
3 / 12 probes
25%
AverageClaude
FullStory
6 / 12 probes
50%
ExcellentAmplitudeLeads
11 / 12 probes
92%
ExcellentCopilot
FullStoryLeads
2 / 6 probes
33%
GoodAmplitude
1 / 6 probes
17%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
Amplitude
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Amplitude's. Full guidance populates as FullStory's feature data is indexed.
When to choose Amplitude
Choose Amplitude if your team prioritizes its strengths over FullStory's. Full guidance populates as Amplitude's feature data is indexed.